Leaning into Generative AI with Google
By Maurice Hughes
September 14, 2023
From Google Translate to Google Assistant to Google Chatbots, 2023 is emerging as the year Google Artificial Intelligence takes another leap forward. Here are a few you may have seen so far.
What is Generative AI?
Generative AI refers to a type of artificial intelligence that is designed to generate new content that is similar to, but not directly copied from, existing data.
Credit: ChatGPT
Google Ads
Performance Max
Even though Google rolled out its Performance Max campaigns last year, the tactic has been more than prevalent in 2023. Performance Max campaigns allow marketers to display their message on all Google products from Search to YouTube to the Google Discover app.
Product Studio
Product Studio helps businesses create product imagery using generative AI.
With the holiday season coming around the corner, Google has made some updates to assist marketers with their campaigns. One of the noticeable updates that is now available is the ability to create 3D images for shopping campaigns within the Product Studio (located in the updated Merchant Center Next). According to Google, users are 50% more likely to engage with a 3D image.
Here are a few things the Google’s Generative AI can do to improve product images:
As you can see in the images above, users can avoid a costly photo reshoot by adding backgrounds to product images. Conversely, complex and distracting backgrounds can be removed easily in Product Studio.
Product Studion also features the ability to increase resolution and improve image quality without having to reshoot a product.
Google offers generative AI to businesses helping them easily create unique and tailored product imagery for free using the images they already have, right from Merchant Center Next.
With new tools being offered by Google, digital marketers will have advanced targeting options to best reach their intended audience. For future Google and digital marketing updates, be sure to follow 414 Digital and subscribe to the newsletter!
To learn about the various ways Google is using Generative AI check out these articles:
