Beyond the Buzz in Advertising
414digital Presents Beyond the Buzz in Advertising Lunch & Learn
Potawatomi Casino | Hotel • Thursday, April 25, 2024 • 12 pm–1 pm
You're cordially invited to join 414digital for an exclusive Lunch and Learn event sponsored by Basis Technologies and Potawatomi Casino Hotel. We're thrilled to kick off the year with invaluable insights into navigating the ever-evolving landscape of advertising buzz.
Navigating Hype Cycles in Advertising
Brands, advertisers and agencies must constantly navigate an ever-changing barrage of emerging trends and technologies. But when is the hype actually worth navigating vs bunk worth looking past?
This session will guide advertisers on how to navigate 2024's current set of advertising hype cycles.
Learn how to identify critical emerging technologies worth exploring and testing from mere fads. We'll cover key indicators that distinguish hype from genuine value, enabling advertisers to spend more time on what their marketing objectives really demand.
Trends to be explored include Consumer Data Privacy, Web3, Measurement, TV and more.
Featuring Noor Naseer
VP, Media Innovations + Technology, Basis Technologies
Noor Naseer is a national leader of thought leadership and emerging technologies advocate at adtech software company, Basis Technologies. She guides clients on how to improve and evolve media and marketing plans to accommodate ever-changing consumer behaviors, tech advancements, and advertising trends.
Noor is also the host of adtech podcast, AdTech Unfiltered. She has been cited in and written for various industry outlets including Adweek, MediaPost, and Advertising Week. She has spoken at events for the 4As, SXSW, Gartner, the American Marketing Association, and the American Ad Federation. She also leads Basis Conversations, a company-wide space for DEI dialogue and learning.
Before Basis, Noor served in media roles for P&G and BlackBerry at Starcom MediaVest Group. She is a board member of Chicago-based nonprofit The Network. She is a graduate of Northwestern University.
Event Details
Special Thank You to our Sponsors
Meeting Space Venues at Potawatomi
7 meeting spaces available in the hotel
Our hotel offers seven meeting spaces and a prefunction area perfect for any corporate or social event. These rooms are located on the same floor of the hotel, so they are convenient and easy to find. All rooms are equipped with state-of-the-art AV and complimentary WiFi.
