The Transformative Power of OTT in Media Strategy
MNI Targeted Media experts Rebecca Talmadge and Jodie Minton Skoropad will be speaking on OTT’s current impact and its pivotal role in crafting an omnichannel strategy.
October 19, 2023 • 8:30 • Hosted by Laughlin Constable
Join us for the launch of our NEW BREAKFAST SERIES! 🍳 🥐 ☕️ Thursday, October 19th at 8:30 am (doors open at 8 am), featuring experts Rebecca Talmadge and Jodie Minton Skoropad from MNI Targeted Media.
Unlock the transformative power of Over-the-Top (OTT) media. Explore OTT’s current impact, future application in apps, data visualization for attribution challenges, and its pivotal role in crafting an omnichannel strategy in the media landscape today and tomorrow.
🏢 Hosted by
Laughlin Constable
207 East Michigan St., Milwaukee, WI 53202
Enter through the front door! A greeter will meet you and direct you to the breakfast event!
🥐 Breakfast
Enjoy a light breakfast and coffee/tea, courtesy of our host, Laughlin Constable
🎬 Presented by
MNI Targeted Media
🎤 Speakers:
Rebecca Talmadge and Jodie Minton Skoropad of MNI Targeted Media
🚙 Parking
There is metered parking on the street or you can park in the Chase parking garage on Water and Michigan.
Tickets are FREE, courtesy of our sponsor, MNI Targeted Media, and include:
- Admission
- Breakfast (hosted by Laughlin Constable)
- Beverages
- Rebecca Talmadge’s and Jodie Minton Skoropad’s presentation
- Networking with/ industry peers, our sponsor MNI, and host Laughlin
OUR PRESENTERS
Speaker: Rebecca Talmadge
Director Digital Media & Strategy, MNI Targeted Media
Rebecca is an accomplished media strategist renowned for her data-driven approach, which allows her to uncover unique insights and create highly effective media campaigns. With a track record of delivering tangible results for a broad array of clients across industries, she is a keen observer of the growing influence of OTT in omnichannel media strategies. Rebecca holds a degree from the University of Connecticut and has been an integral part of MNI’s success since joining in 2018.
Speaker: Jodie Minton Skoropad
Senior Account Executive, MNI Targeted Media
Jodie is a seasoned media and ad tech sales professional with nearly two decades of experience. Over the years, her career has spanned from CBS Radio, where she specialized in integrated digital and audio solutions — to enterprise-level software & technology sales — to leadership roles serving as Publisher and Ad Director at Modern Luxury, where she led sales and event execution strategies for top regional lifestyle publications. Jodie stands out for her strong client relationships and commitment to staying at the forefront of the ever-evolving digital media landscape. At MNI, she’s fully invested in her clients’ successes, providing them with thoughtful media guidance and sharp follow-through execution. Jodie holds a Business degree from Ball State University, is an avid volunteer, and is a devoted wife and mother to two young daughters.
About MNI Targeted Media
MNI Targeted Media (MNI) is a division of Dotdash Meredith, the leading media and marketing company that serves 175 million unduplicated American women and 80 percent of U.S. millennial women. MNI provides targeted digital and print advertising programs and offers clients a single point-of-contact for multiplatform, customized, demo- and geo-targeted advertising. From research and strategy to implementation and analysis, MNI delivers the digital and magazine products and services needed to reach audiences efficiently and effectively, across the country or across the street. To learn more visit mni.com.
About Laughlin Constable
Laughlin Constable is a Midwest, independent agency. We create brand experiences that make it personal. We help brands at an inflection point grow and thrive at the intersection of strategic intelligence, brand creativity, media context, and connected experiences. The agency has offices in Chicago and Milwaukee as well as a remote workforce throughout the U.S. The agency’s current and recent clients include: Yuengling, Northwestern Medicine, Hoosier Lottery, Master Lock, Vienna Beef, The American Society for the Prevention of Cruelty to Animals (ASPCA), Milwaukee Bucks, Wisconsin Department of Tourism, and many others. For more information, visit Laughlin.com.
Don’t Wait!
Reserve Your Seat Today!
Don’t miss out on this golden opportunity to stay ahead in the digital marketing game.
🏢 Venue
Laughlin Constable
207 East Michigan St.
Milwaukee, WI 53202