Past Events

eSports, Isn't Just Fun & Games Anymore: August 28th, 2018

Register now to be part of a conversation on the growth and opportunities within eSports.
The eSports industry is booming, but how do you connect with this growing audience? Join us to learn what it is and the untapped potential of the audience it attracts.

Growing in viewership and popularity, marketing industries have taken notice. The Milwaukee Bucks are opening a studio dedicated to eSports, brand partnerships and content creation. The Racine School District has a full time position dedicated to Virtual Reality and eSports. There are more and more grants for eSports available for colleges across the country. How are brands capitalizing on this growing trend? How is it impacting the marketing world?

Learn more about eSports and how it’s making its own name in the marketing industry!

Venue
Radio Milwaukee
220 East Pittsburg Avenue
Milwaukee, WI 53204

Instagram - a Digital Deep Dive: June 26th, 2018

Someone once said, “we could spend a whole hour on just Instagram.” So, we are.

Join us as Jamie Duklas, Stella & Chewy’s Director of Digital and Social Media, dives deeper into the platform. For two and a half years Jamie has lead the pet food brand’s social channels, which is now the second largest pet food brand on Instagram behind only Purina. Be sure follow them @stellaandchewys!

During this luncheon we’ll cover:

Goal Setting
What are you trying to do with Instagram specifically?
Brand awareness – demonstrating company culture – showcasing products and services – driving sales – and more.
Content
How do you decide what type to create?
How can you gather content from others?
How and when do you decide to create your own content?
Fan Growth
What are the critical pieces to growing your following?
Features
What is available?
Stories – hashtags – tagging people and products – and more.
When and how do you use them?
Pro Tips

Tickets include lunch and access to this presentation.

Attribution Game Changers: June 14th, 2018

Attribution doesn’t have one answer but it should answer ONE question. What is driving sales and consumer engagement? It requires constantly tweaking the mix and finding your OPTIMIZATION zone.

The Game Changer presentation explores how attribution can move the needle on business and touches upon:

The Consumer Journey
The Importance of 1:1 Communication
Attribution Models Pros & Cons
The Value of Cross Device Measurement
DataMatch Capabilities
Join us for breakfast, networking, and this discussion on attribution!

HOSTED BY:
Laura Baranowski - MNI Milwaukee

Bring your CRM to Life, May 17th, 2018

You have the data, now how do you break through to your customer?
According to Salesforce,
"A CRM is designed to help you, improve your customer relationships, and in turn, customer lifetime values."
CRMs are a great tool, but how do you activate the hidden potential within your lists? We'll dig in with our knowledgeable panel to discuss CRMs beyond just email. Join us to enjoy a great view of the city, food, and networking.

Venue
Baird
777 East Wisconsin Avenue – 29th Floor
Milwaukee, WI 53202 
[US Bank Building]

Schedule

11:30am - Noon

Check in, grab lunch, network

Noon - 1pm

Panel discussion, Q&A

Featured Panelists: Paul Brienza, Erin Levzow, Brian Hull, moderated by Tony Stich

The Happiest Hour! Celebrating Women in Milwaukee's Creative Industry: May 15th, 2018

JOIN US
We’ll convene once again to share a cocktail, converse with industry colleagues, and celebrate the successful women who have excelled in Milwaukee’s creative scene.

414digital Showcase with Mike Grahl: November 29th, 2017

414digital's digital showcase is a year-end gathering for those interested in connecting with like-minded digital pros and learning about what's possible in the digital space. To do that we brought together vendors and agencies to share their work, and a keynote to speak about digital transformation in Milwaukee. Oh and we've made sure there are plenty of drinks.

SCHEDULE
5:30-6:30 | Check in, network, peruse showcase, drink, eat
6:30-7:00 | Sponsor spotlights
7:00-7:30 | Keynote and awards
7:30 | Raffle, more networking, drinking and eating

Influencer Marketing-Using Digital Authorities: September 28th, 2017

"63% of Generation Z would prefer to see social media influencers in advertisements and only 37% of Generation Z would prefer celebrities."
Influencers in advertising used to relate closer to endorsements – the Michael Jordans of the world. Now the number of people influencing purchase decisions has quickly grown online and make for more niche content. The growth of social media opened the door for brands to partner with these social tastemakers. From shoes, to furniture, to pets, there's an influencer for everyone.

Join us as we explore the shift of influence from A-listers to digital authorities and what that means for your brand. Our panel will cover best practices, examples of successful partnerships, when to consider influencers, and where to start if it makes sense for you.

SCHEDULE
11:30am - Noon
Check in, grab lunch, network
Noon - 1pm
Panel discussion, Q&A

Screening of Graphic Means Documentary: September 19th, 2017

Join us as C2 and Stamm Media screen Graphic Means, a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer.

Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page.

Graphic Means explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.

Advanced TV: July 19th, 2017

“Most demo groups are watching at least one hour of advanced TV per day. During this time they are not seeing broadcast and cable ads – traditional TV advertisers are missing out.”
— Nielsen; eMarketers calculations, Jan 2017
Advanced TV’s complex, convoluted ecosystem has caused considerable confusion in the industry. The advanced TV landscape has overlapping terminology, blurred boundaries and numerous methods of distribution. Join us to hear Melissa Hefner define the Advanced TV landscape and evaluate its value for your media plan.

After this luncheon you'll better understand:

Advanced TV terminology
Connected TV, Video on Demand, TV Everywhere, Addressable Linear, Over-the-top Devices, and more.
Its role in the ecosystem
Who benefits and how
The top four reasons to consider bothering with it

WEDNESDAY, JULY 19TH – SCHEDULE
11:30am - Noon
Check in, network, grab food
Noon - 12:50p
Keynote
12:50p - 1p
Q&A

Virtual Reality & 360 Video: April 18th, 2017

Video is going in directions it's never seen before. Learn how virtual reality and 360 video works, see examples, and hear from our panel members on best practices and uses for brands.

Schedule
5:30pm - 6:00pm
Networking, drinks, appetizers
VR stations provided by Stamm Technologies
6:00pm - 7:00pm
Panel discussion
Q&A

Supporting Spreenkler Reunion Meetup: March 8th, 2017

414digital is excited to support and attend the Spreenkler Reunion Meetup.
Network with other marketers who have been in the industry since Milwaukee has known the words social media.

Founded in 2008, Spreenkler and those close to them have been focused on digital – from strategy to production, and most importantly, connecting the people in with similar interests.

Join us and the mayor at the 88nine Stone Creek for DJing and beer provided just like the old days!

Schedule
5:30 FREE Transfer Pizza, networking, reconnecting & music from Tarik Moody
6:05 Performance by Christopher McIntyre Perceptions
6:10 Welcome from Steve Glynn
6:30 Featured Speaker: Milwaukee Mayor Tom Barrett
6:50 Final Remarks and Surprise Guests (TBA)
7:00 More hanging out & music from Tarik Moody

414digital Showcase: November 17th, 2016

Join us at the Pritzlaff Building for the first ever 414digital showcase! The midwest has a lot to offer and many times the gems are difficult to uncover. We've done the searching for you and have a keynote speaker as well as several digital marketing companies showcased during this drink and networking filled event. The digital showcase will benefit Islands of Brilliance who will have student work available for purchase. Register and learn more below.

Schedule
5:30-6:40 – Check-in, Networking, Apps, Drinks
6:45-7:15 – Sponsor Spotlight
7:15-7:30 – Keynote and Awards
7:30-8 – Raffle, Networking, Drinks

Video: Maximizing the Trend: September 22nd, 2016

You don't need us to tell you how video has boomed in the last year. The importance of storytelling through online video can now propel a brand like never before. Due to the way consumers gather and scroll through information, it's a medium that is opening up for many brands. How do we as digital marketers embrace the trend to become more visible? That's what we'll discuss during this luncheon panel.

Networking and getting a head start on your lunch will begin at 11:30am with the panel starting promptly at noon

Content Marketing; Creating a Compelling Mix: July 21st 2016

Join us for a luncheon while we discuss how to choose the right content for inbound marketing. With the list of options getting longer each day it's important to understand what will be relevant and valuable to readers, listeners, and viewers.

Your ticket includes a boxed lunch platter and entrance into this great event.

11:30am - Noon | Registration and Networking
Noon - 1:00pm | Presentations, Panel Discussion, Q&A and Food

Happy Hour with Habitat Young Professionals: April 21st, 2016

Raffle + Drinks + Networking = $ for HYP
With such a great turnout last year, Milwaukee's Habitat for Humanity Young Professionals and 414digital have teamed up again for a happy hour benefit at Brenner Brewing Co.

The event will give everyone an opportunity to come together and network while raising money for a great cause. Last year more than $1,000 in raffle prizes were given away. This year, the following prizes will be up for grabs:

Who's on Third Gift Certificates
Harley Davidson Riding Academy Certificates
Oak VIP Party
$50 Gift Cards to Firefly
Accent Table
Coach Wristlet + Makeup + Nail Polish
MKE "Drink Local" Sign with Lakefront Beer
Clearwater Outdoor Paddle Rental
Camping Kit
"Case of the Mondays" kit including Stone Creek Coffee
HYP Swag
414digital Membership

Targeting the Mobile Consumer: March 24th, 2016

Mobile continues to be a moving target and a pivotal moment for brands to reach their consumer. Our panel discusses how as leaders of the digital future they need to enable brands to reach their targeted consumer seamlessly using the mobile channel.

5:30p - Networking
6:15p - Panel Discussion
7p - Q&A

Reaching the Omni-Channel Consumer: November 18th, 2015

Each ticket will get you two drink tickets so you can warm up with friends for the event.
Omni-channel: A multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

Keeping track and grabbing the attention of your audience is becoming increasingly more difficult. Join us as we discuss how to reach the everywhere consumer now that digital is thrown into the mix with a great panel of industry experts.

5:30p - Networking
6:15p - Panel Discussion
7p - Q&A

Networking at the Yard

Join 414digital as we kick off Milwaukee's summer and Summerfest with a cocktail at the beautiful Iron Horse Hotel. Meet peers and share ideas. This is a non-pressure environment welcoming all interested!

COME TO

• Meet new friends
• Shed the stress you may walk in with
• Summerfest people watch
• Practice your handshake

DETAILS

• 5:30-7:30pm
• FREE and open to members, prospective members, and guests
• Optional RSVP, because who doesn't mind a surprise guest!?
• Cash bar
• Iron Horse Hotel Happy Hour Specials: 5-7pm
• $3 local taps & $5 local spirits

Music as Content: A Night with Spotify: May 28th, 2015

Music creates an emotional connection that gives brands more ways to tell their story. Spotify captured the attention of American consumers in July 2011, creating a shared life soundtrack for a generation that is mobile and always connected.

Learn from Spotify and their client, Cramer-Krasselt, how critical music is to experiential marketing and the innovative ways it can be used to engage consumers.

Schedule

5:30 - 6:30 Cocktails & Networking
6:30 - 7:15: Presentation + Case Study
7:15 - 8:00: Live Music courtesy of Spotify
Panel/Guests

Brian Berner, VP Sales - Midwest, Spotify
Client - TBD, Cramer-Krasselt

Attendees will leave with:

• Insight into the future of music + mobile
• How to integrate music as content into any marketing campaign
• A better understanding of the "always on" audience

Sponsors:

C2 Graphics Productivity Solutions
Marcus Hotels

Networking for a Cause, Harley Davidson + Habitat for Humanity: April 23rd, 2015

414digital is partnering with Harley-Davidson's Young Professional team to raise money for Habitat for Humanity.

Brenner Brewing has graciously donated the space and we have networking and raffles planned to get you in touch with your community and support a good cause. Motorcycle parking is available in front of the brewery at 6 p.m.

Register to win (just a taste of what we have for you):

• Harley-Davidson’s Riders Academy
• Harley-Davidson Museum
• MOTOR (H-D Museum)
• Brenner Brewing Co. event + beer
• Ale Asylum beer tastings

Schedule
5:00 - Networking & Raffles
8:00 - Fun winds down

Marketing- Where Insights & Action Merge: April 7th, 2015

Leave this event with an action plan on how you can combine big picture concepts with implementation tactics to drive marketing results with improved delivery.

Presented in case-study format, Core Creative President Ward Alles teams up with C2 Graphics Productivity Solution's Jim Conway to provide vison + execution.

Alles will share his approach to positioning, branding, internal communication and cause marketing that resonates with employees and clients. Conway will tackle the importance of execution in the mobile universe, demonstrating techniques for creating responsive HTML emails and designing for multiple devices in email clients.

Schedule
5:30 - Networking
6:00 - Speakers Begin