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eSports – More than fun and games
August 28, 2018 @ 4:45 pm - 7:00 pm
The eSports industry is booming, but how do you connect with this growing audience? Join us to learn what it is and the untapped potential of the audience it attracts.
Growing in viewership and popularity, marketing industries have taken notice. The Milwaukee Bucks are opening a studio dedicated to eSports, brand partnerships and content creation. The Racine School District has a full time position dedicated to Virtual Reality and eSports. There are more and more grants for eSports available for colleges across the country. How are brands capitalizing on this growing trend? How is it impacting the marketing world?
Learn more about eSports and how it’s making its own name in the marketing industry!
4:45pm - 5:15pm: Check in and networking (free drinks and food)
5:15pm - 6:00pm: What is eSports? Panel discussion on history of eSports, who is engaged, where is eSports happening locally, nationally and globally.
6:00pm - 6:15pm: More Networking (and free drinks and food!)
6:15pm - 7:00pm: What are the business/marketing opportunities within eSports? Panel discussion on who can be marketed to through eSports, how to communicate across the platform, what works, what doesn't.
Director of Business Development, Milwaukee Bucks
eSports Manager, Milwaukee Bucks
Coordinator, Wisconsin High School eSports Conference
eSports Podcast Host, ESPN Milwaukee
And more to be announced!